Do you send emails?  I know, silly question!   Well, I am hooked on Alex Mandossian and his optimization strategies!  Who doesn’t need optimization?? We could all use a little optimization in many areas of our life, especially in email marketing!  Mr. Mandossian is the CEO of Heritage House Publishing, Inc. and is the founder of the Electronic Marketing Institute.  He states that any entrepreneur can turn their yearly income into a weekly income by utilizing Mr. Mandossian’s electronic marketing concepts and ideas.  He is also a member of the iLearningGlobal Faculty Hall of Fame.  Hello!  He knows his optimizing!

Did you know that every single business is an information marketing business?  No, that doesn’t mean you are marketing information, but you are constantly sharing information with others, your clients, your prospects, your customers, and your team members.  Email marketing optimization is misunderstood and consistently overlooked.  It is not “the more you tell, the more you sell”.  You want to entice your readers to read sentence after sentence and not hit the “delete” button.

So, how can you make changes? Your emails need to be formatted in a memo style and focus on one thought per email.  Do not digitally puke all over your recipients.  And, your emails should start off with one unarguable truth, like:

“I will this quick… it’s the end of the day.”
“I am glad that you opened this.”

Keep in mind the purpose of your emails. Alex Mandossian shared a very important secret… the more you promote in your emails, the more your recipients will “delete” the emails.  Email is considered “off-page” marketing; your website is “on-page” marketing.  With you emails, you want to bring your addresses back to your website, your blog, your Facebook page, etc.  You want to bring them from off-page to on-page (bring them to you through your emails). Then, let the on-page (your websites) do the work.  The emails are like a “tap on the shoulder” to get them to your website.

How does Alex Mandossian write an email?  Well, the first thing he does is at the top of his email, he types 21 W’s. This is the widest letter and this is how wide your emails should be.  When he gets to the end of the W’s, he does a hard return and this makes a very uniform and clean-cut email.  Isn’t this interesting? I had never heard this before!

For content, Mr. Mandossian follows this simple 6-step process (remember to include the 6 items below in an email):
1 – Who: Who is the email from?  This is you.
2 – What: What is the email about? This would be the Subject line of the email.
3 – Why: Why do you need to click on the link?
4 – When: When do you need to click on the link?
5 – How: How to click on the link?
6 – Where: Where to go after clicking the link?
You need to answer these questions in your email and the email should be 100 words or less.

Can you do it?  The key is to keep your audience captivated and you can not compete in an email box (there is too much noise and clutter).  Email is the #1 distraction. So, in summary, your emails need to contain the following:

• One thought in your email and incorporate a memo style/format
• Email is off-page marketing; your website is on-page marketing (let website do the work!)
• 21 W’s – this is how wide your email should be and then make a hard return
• 6 W’s – You will eliminate writer’s block and write emails faster and with less effort.

Now it’s time to incorporate what you have learned!  Get started today!

To your success and dreams (and to writing better emails faster!),

Note: What methods are you using to Build your List?  Optimize your email today!

If you are tired of working tons of hours, spending tons of dollars, with little results, it is time for a change. Learn my exact blueprint to generate free leads, which in turn, will build your business. Click here TODAY – Exact Blueprint for Success!

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